Mixed Ruling for Naked Cowboy and Blue M&M - The New York Times - marrs naked cowboy ad

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Mars Incorporated created a short animation of the Blue M&M's character Burck , who owns registered trademarks to the Naked Cowboy name and Burck alleged that the ads infringe on his trademark by "using his.

New York City street performer "The Naked Cowboy" is suing Mars Inc. Ohio agency that he said created the ad, for trademark infringement.

In addition to Mars, Burck sued Chute Gerdeman Inc, the agency that created the ads with the Naked Cowboy M&M as well as ads with M&Ms.